123 Agency, the Melbourne-based talent booking agents, have been a beloved figure in the world of Aussie music since their launch back in 2013, helping to bring countless brilliant Aussie acts around the country. But now, the company is now set to expand interstate, with the 123 Agency announcing the opening of a brand new Sydney office.

Since the company’s launch at BIGSOUND in 2013 by Damian Costin, who had spent many years in the music industry playing in bands and working behind the scenes, 123 Agency has grown into one of the most trusted booking agencies in the country. With a roster that includes a range of amazing acts such as Killing Heidi, Kingswood, Shihad, The Delta Riggs, and Tash Sultana, it’s hard to find an Aussie tour that hasn’t been pulled off without the help of the 123 Agency.

Now, with an ever-growing team of agents and roster of artists, the company is taking the logical step of expanding into the next-biggest musical market in Australia; Sydney.

“We’ve been working around the clock at 123 for a few years now and getting great results,” said 123 Agency’s director, Damian Costin. “With our ever expanding team of great agents and artists, we are happy to announce that both Josh Lane and Adam Montgomery will be heading up our new Sydney offices. The guys are really excited to join the greater Sydney music community and bringing their expertise and flare from the 123 Agency Melbourne office to Sydney.”

“The next 12 x months will see a lot of announcements coming from us so having a Sydney presence makes sense.”