Spotify will list on the New York Stock Exchange on April 3, meaning you can now pay to own a part of a company that are making all their money from selling access to songs that you may already own the rights to. If that’s not irony, then it’s certainly a reminder that life is a chaotic mess of bent, broken atoms, completely devoid of meaning.
It may seem like a sure thing; Spotify are clearly the market leaders when it comes to streaming music, and despite their logo being just slightly off-centre enough to induce vertigo, they seem to be doing okay.
Here are a few things to consider before investing though.
BEING FIRST TO MARKET ISN’T ALWAYS A GOOD THING
They seemed like they had the social media landscape on lock, what with the customisable pages, and auto-playing music, and ability to ruthlessly rank your friends in public.
Then Diaspora came along, and now nobody even mentions Facebook.
Jan and Dean pre-date The Beach Boys. James Dean was around before James Franco – and he died. You get the point.
TECHNOLOGY CHANGES SO QUICKLY
When was the last time you downloaded a song?