Music supervision pro Allegra Caldwell has set up shop in northern New South Wales.
Caldwell will inject nearly a decade of experience in sync and licensing into Goodfind, a new music supervision providing music supervision, licensing and bespoke composition for TV, film and advertising.
Caldwell’s journey includes a stint music supervising at InSync Music from July 2012, before taking on duties as film, TV and Licensing Manager at Kobalt Music Group in Sydney in January 2015.
A near-five-year run followed with BMG, initially as Co-Head of Sync at the business’ Australia & New Zealand affiliate.
That voyage took an international route when, in August 2020, she relocated to Los Angeles as Senior Director of Creative Sync at BMG LA. In that role, she worked across film and TV, with such clients as Amazon, Netflix and HBO.
Over time, Caldwell has worked with and represented thousands of artists and catalogues including AC/DC, Tim Minchin, Nirvana, Neil Finn, Fatboy Slim, Peking Duk, Jet, Julia Stone, Dope Lemon, Winston Surfshirt, Client Liaison and many more.
Caldwell is absorbed with connecting the musical dots for visuals and briefs.
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“I’m excited to be back doing Music Supervision. It has always been my passion and now to have Goodfind, I’m looking forward to reconnecting with creators in Australia and abroad,” she explains in a statement unveiling the new venture.
“The name not only speaks to finding and licensing the best music for our clients, but also that it’s important to me that we are doing good whilst we are doing business.”
Caldwell’s new company is based in Byron Bay, where a thriving music community already exists, from Studios 301 to the annual Bluesfest and Splendour in the Grass festivals, which have both been pushed back to their regular slots in 2022.
Joining Caldwell at the new venture is composer Rick Snowden, co-founder of indie label Third Eye Stimuli and former guitarist and producer of The Jim Mitchells & The Grease Arrestor.
According to a statement, Snowden, who has worked with several blue-chip brands, is key to the custom composition arm of the new business.
In a point of difference, Goodfind will team up with a charity every financial year and donate a portion of their profits to a good cause.
This time, Support Act is the recipient of that goodwill.