Kailei Ginman, former Lead Corporate Booking Agent at Ministry of Sound Australia, launched Australia’s first all female and LGBTQI+ inclusive booking agency this week.

Launched with the mission to support, empower and navigate a positive and successful career for women in music, Alpha Booking Agency entered the market with a healthy DJ roster including Ayebatonye, Feline, Rosie Kate, Sara T, Stacie Fields and Stara.

The artists are in incredibly safe hands; throughout her more than 10-year career Kailei Ginman has worked with acts like Havana Brown, The Potbelleez, Stafford Brothers, The Vines, Gang of Youths, and Peking Duk, and worked on international tours with Salt N Pepa, Coolio, Sean Paul, Fatman Scoop and 112.

Ginman sat down pre-launch at BIGSOUND this month to chat about Alpha Booking Agency’s business model, her big plans to change the industry, the importance of diverse representation, and more.

The following Q&A has been edited for clarity.

How did Alpha come about?

I was working for an agency in Sydney, but quit my job and didn’t know what I was going to do next.

I was in a pretty male-orientated environment, as an agent. There aren’t many female agents; about six of us I’m aware of in Australia. One of them was my intern once upon a time!