Amazon is swinging deeper into the concerts and content games.
The online entertainment retailer’s considerable empire already includes a ticketing unit in the U.K., and now plans to capture and stream a series of live gigs in that market exclusively for subscribers of its Amazon Prime service.
Amazon promises “major artists [and] intimate venues,” beginning with Blondie performing at Round Chapel in Hackney on May 23. Other Prime Live Events scheduled for the months ahead include Alison Moyet, Texas and Katie Melua with more shows to be announced in due course. The likes of Robbie Williams and John Legend have already performed under the Prime Live Events banner and more information can be found at the dedicated Amazon Prime website.
“We want to offer Prime members the best live entertainment experience they’ve ever had by giving them the chance to see their favourite artists perform up close and personal in iconic and intimate venues,” explains Geraldine Wilson, General Manager of Amazon Tickets, in a statement.