Andrew White shakes it up with Milk Bar Management, a Melbourne-based enterprise that he admittedly operates with a “family” atmosphere.
With Milk Bar, White makes his return to artist management, an area of the industry in which he cut his teeth before taking a leap into concert promotion.
White brings to his new company experience on multiple continents, including a five year-stint in Los Angeles with Three Six Zero Group, whose clients included Calvin Harris, Frank Ocean, Duke Dumont, Knife Party/Pendulum and deadmau5, followed by a three-year run with Live Nation in his homeland.
When the pandemic placed the live industry in deep freeze, White switched gears and planned his return to artist management.
“As I watched show after show become ‘cancelled’ or ‘postponed’ my focus shifted away from international talent and I quickly realised we had this increasing buildup of phenomenal talent right in our very own backyard,” he comments in a statement.
Spotting a “wide-open hole in the market for domestic artists” when the country re-opened, but remained treacherous for internationals, White says he had a “revelation,” and a return to management beckoned.
Australia’s industry is flush with creative talent right now, says White, and a world away from the sector he left in 2011, when he made a calculated move to L.A.
That decision paid off, when White landed work on the Emmy Award winning TV production Last Shot with Judge Gunn by P&L Productions.
Later, he enrolled to UCLA Extension, completed a Certificate in Music Business, and got his foot in the industry’s door with an internship with Three Six Zero Group.
The entry-level gig became a full-time one, with White managing such artists as deadmau5, Duke Dumont and Pendulum.
Burnt-out from the 24-7 load, White returned to Melbourne. Refreshed, he joined Live Nation Australasia in 2017, where he served as Senior Tour Operations Coordinator until 2020, working on treks for P!nk, U2 and more.
Milk Bar is less of a strict, formal company, a place where its artists can “develop new ideas and engage with a network of support and nurturing that can see them thrive,” according to a statement from White’s reps.
That family already includes Melbourne’s Gabriella Cohen, Brisbane’s McDermott & North and Gippsland’s Fox DeRoche.