Facebook, a social media titan with a reputation for taking, sharing and not giving back, has been busy of late building bridges with its own, big music plans in mind.

On Wednesday, APRA AMCOS announced it had completed an agreement that will see its songwriters, composers and music publishers remunerated for the use of their works on the social media giant’s various, global platforms.

The deal is touted as a “landmark” one where the society’s members and affiliates in Australia, New Zealand and around the world earn money each time their music appears in videos approved for use across Facebook, Instagram, Oculus and Messenger.

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Dean Ormston, APRA AMCOS Chief Executive, welcomed the arrangement which will see creative content “fairly remunerated” and “provides the Australian and New Zealand public with peace of mind that music rights holders will be compensated for the use of their works on Facebook.”

Clearly, Facebook is no longer the elephant in the board room. Universal Music Group, the world’s biggest music company, was the first to strike a deal with Facebook. Sony/ATV, Warner Music Group, Merlin and others have since signed up. All of this comes as Facebook and Instagram roll out new features, with music at its core.