When it comes to exporting emerging acts overseas, there’s no denying Australia’s geographical handicap and declining investment in emerging talent. To help emerging acts connect directly to audiences around the world is new export program Crossover Music, TIO can exclusively reveal.

Founded by artist manager James Adair, specialty radio promoter Tyler Treves and licence reform consultant Joe Hay – who have been working together since a chance meeting at Bigsound in 2016 – Crossover Music already has offices established in Los Angeles, New York and Australia.

The program uses the trio’s network of industry specialists to deliver campaigns tailored individually to artists and expose them to international labels, promoters, booking agents and publishers.

crossover-music logo on white background

Set to launch officially at Bigsound next Friday (September 7) on the Mucho Bravado Balcony, Crossover Music will launch with the goal to: “help artists become more competitive by capturing the buzz they generate in Australia and deliver targeted international audience and industry exposure.”

Building a career in music is hard enough let alone in a geographically isolated country,” says co-founder Joe Hay. “The advent of social media and streaming services may have shrunk the earth and made it easier for artists to produce and self-manage, though it’s also increased the competition. Artists still need support delivering the kinds of campaigns needed to cut through and be competitive.”