We’re listening to more music than ever before and we’re still buying it, though we’re obsessed with YouTube. And if you fit Double J’s demographic, there’s a good chance you’ve discovered Spotify, Apple Music or any of the other streaming services, and you’re telling your mates.
Those are just some of the insights contained in a new study into the listening habits of tech-enabled music fans.
The IFPI’s 17-page Music Listening 2019 survey, published overnight, is a global snapshot of music engagement and consumption, with deeper analysis on the listening habits in China, India, Mexico and South Korea.
It’s all based on research carried out by the trade body in 21 territories earlier this year. A total of 34,000 internet users were polled, including an undisclosed number of Australians.
According to the report, Aussies are still paying for CDs, vinyl and downloads. In fact, 27 percent of us bought tunes in the past month, placing us behind only the U.S., U.K and South Korea (with a whopping 44%) in that particular category.
Almost 90% of respondents were found to listen to music through any type of on-demand streaming platform, with YouTube the standout (77%). There’s a “strong” appetite for subscription platforms (64% used one in the past month, up 7 percent) and there’s a measurable “surge” with older groups jumping in.