If you missed the chance for a foot stomping at Nashville’s Americana Fest, worry not. There’s still time to dust off the Stetson and dig out the Drizabone.
The International Country Music Day rolls out today (Sept. 17), and to celebrate this global hoedown, Spotify has crunched the numbers on the genre and Australia’s place in the country community.
According to the streaming giant, Australia ranks No. 3 among most popular country music markets, behind the runaway leader United States and Canada and ahead of a raft of countries you didn’t realise had a fondness for the twang, including Norway (No. 5), Sweden (No. 7) and Israel (No. 13). Check out Spotify’s country map.
Since 2015, Spotify reports a 21 percent increase in the share of country music streaming outside America, and the tech giant expects to see more growth as “streaming continues to allow music of all types to cross borders with greater ease than traditional bastions like country music radio.”
Caboolture-raised star Keith Urban is Spotify’s most-streamed artist born outside the United States, while compatriots Morgan Evans (whose song “Kiss Somebody” has enjoyed more than 45 million hits on the platform), Rachael Fahim, The Wolfe Brothers, Tori Forsyth, Casey Barnes, Missy Lancaster, The McClymonts, Travis Collins and New Zealand’s Kaylee Bell are breaking through.