Over the past four years, Bolster has carved out their legacy as one of the industry’s leading digital marketing agency; with a client roster that boasts names like Splendour in The Grass, Laneway Festival, Groovin The Moo, Dew Process, Caroline, Future Classic and more. Bolster are now looking to share their wisdom.
The company is opening its doors to the Australian music community, with its brand-new up-skilling program, Blocks.
An idea born from the spirit of community-mindedness. Blocks welcome the wider music community — from artists, managers, labels, promoters, venues, and aspiring industry figures. The Blocks mission is to provide accessible, inclusive and affordable workshops to educate the music industries next generation.
The workshops will hone in on expertise derived from Bolster’s array of services —starting with digital marketing and then expanding into other areas such as content production, web development, data and design. The workshops will be accessible both online and face-to-face at Bolster’s Collingwood office.
“Since the beginning Bolster has always been about knowledge sharing,” says co-founder Anthony Zaccaria. “We’ve hosted panels and workshops at conferences such as BIGSOUND, CHANGES, and even our own Side B conference. Blocks builds on that, channelling our years of industry experience into something informative, practical, and hopefully fun.”
The program will launch with a “crash course” in digital advertising for music, run by the Bolster team. The digital advertising course will endow attendees with the necessary skills to run a flawless campaign.
“You’ll walk away with a rock-solid foundation of fundamental marketing skills as they relate to the music and entertainment industry,” says program coordinator Lauren Mitchell. “We’ll cover everything from channel planning and audience profiling to campaign structure and analysis. Ultimately, we want to empower people to take the skills they’ve learned at Blocks and do it for themselves.”