Australia’s fastest-growing music and entertainment publisher The Brag Media has introduced a new feature across all of its publications in order to give its fans the opportunity to shout its writers a coffee.
Through its new cross-platform ‘Buy The Writer a Coffee’ feature, The Brag Media hopes to help strengthen the bond between its fans and its writers.
The feature follows The Brag Media’s consultation with its readers, who expressed their desire to donate to writers directly and ensure their support directly benefits the writer.
‘Buy the writer a coffee’ launches today across Tone Deaf, The Brag, The Industry Observer, Don’t Bore Us and The Brag Dad. If a reader is particularly moved by a certain article, or would just like to further support the writer they can shout them a coffee using The Brag Media’s micropayment system attached to each article.
70% of this fee will then go to the writer, with The Brag Media retaining the 30% administration fee.
Readers can choose how much they’d like to donate and even leave a personalised ‘thank you’ note for the writer.
The Brag Media’s Managing Editor Poppy Reid said:
“We are so excited to roll out this feature across The Brag Media’s titles. We’re always looking for fun ways to connect our fans with our content creators and with this idea coming direct from the fans, we just had to jump on it. I don’t personally drink coffee though, maybe shout me a tea?”
About The Brag Media
The Brag Media is a modern publisher that holds fervent conversations with fans about pop-culture and life-stages, across owned and social properties simultaneously.
Its five publications include Tone Deaf, the undisputed leader in music media, The Brag, Australia’s fastest-growing upstart for Millennials and Gen Zers, and The Industry Observer, Australasia’s leading music industry trade publication.
Cumulatively, The Brag Media’s music titles are the largest music publications in Australia.
The Brag Media’s content offering includes editorial, interactive and video. The company employs 18 staff in Sydney and Melbourne.