Chris Scaddan, Head of Music at the ABC, said the government-funded broadcaster is looking to roll out a triple j Unearthed-style platform across multiple genres.
Speaking at Music Australia’s Contemporary Music Roundtable in Sydney today, Scaddan said it’s all part of his vision to deliver on objectives of diversity across different genre and demographics.
“[We’re] finding things that have been successful for the ABC, and growing those,” he told interviewer Tracee Hutchison, a broadcaster, journalist, author and Music Victoria Board member.
“Unearthed is a really good example of something that’s an efficient way of servicing artists from the ground up. That’s working at the moment for contemporary music, for younger artists and younger audiences.”
Unique to the ABC’s national youth broadcaster triple j, Unearthed has kickstarted the careers of many of Australia’s proudest exports, including Flume, Courtney Barnett and Tkay Maidza.
After delivering a mini-keynote at the Roundtable today, Scaddan said if a version of Unearthed were to roll out for genres like jazz or classical, it would give anyone who uploads their music direct access to an audience of potential fans.
“There’s got to be a way we can expand on [Unearthed] to make it more relevant in more genres and for different demographics,” he said. “[…] The way that that’s filtered, the way that that’s curated, is really important.”