Each month, we’ll put The Industry Observer spotlight on an artist manager who is doing incredible things for their roster and the music market in general.

David Morgan, co-owner of Lemon Tree Music is our March manager of the month, and for very good reason.

Morgan began his artist management journey managing his own band Bonjah with fellow bandmate – and now Lemon Tree partner – Regan Lethbridge. After almost a decade performing front and centre as alt-rockers Bonjah, the New Zealand-born Melburnians stepped side stage and co-founded management firm Lemon Tree Music in early 2013.

The firm now manages Pierce Brothers, Bonjah, Anna O, Bad French, Jack Stirling and as of mid-2016, Tash Sultana.

Last May, Sultana uploaded a bedroom-recording of her performing ‘Jungle’, which would later appear on her debut EP, Notion. The video has since accrued over 1.75 million views and this year, the track was publicly voted into third place in the triple j Hottest 100.

Morgan tells us about how he came to sign Sultana, how Lemon Tree came to tap UNIFIED to launch Sultana in the US, and the biggest career blunder he’s ever made.