COMMENT

Disruptive technologies arrive and affect the music business almost daily. Evaluating, debating, and mapping out a strategy for how to deal with them is essential in the new and connected music business.

In the first of a series of articles intended to help you do just that, Mark Muggeridge looks at three of the technologies likely to have the biggest impact over the next few years.

Each morning, as you start up your handset or computer you might find yourself wondering what changes are you going to have to face today.

Until around 20 years ago the music business operated on a reasonably stable basis day-to-day. The arrival of new technologies could be managed as they arrived by degrees and with clear pre-announcement in the media.

It took around eight years for the CD to move from a futuristic, supposedly indestructible format, to available at your local record store for example.

Today, change seemingly comes in an instant. All of a sudden, instead of focusing on getting our product front-racked at stores, we are trying to convince Apple or Spotify to playlist our artists.

Instead of touts on the street selling tickets, they are online and at the top of search results pages with paid ads giving them the appearance of legitimacy.

But did these changes really arrive suddenly, and can the music business predict future changes to our business?

The role of the futurist is one that has been developing as fast as the technology around it in the last 20 years.