A year ago, ex-Sony Music staffers Elizabeth Browne and Tamara Georgopoulos launched independent music agency ArowAgency to offer management, digital and artist development services. Having worked with local acts Oh/Villain, Residual and Save The Clock Tower, among many others, the pair have today announced a new Artist and Label Services division.
The new arm, titled ArowServices, will offer clients a wide range of bespoke services covering every avenue of an artist’s release cycle; including release planning, artist and brand development, social media strategy and online marketing.
Elizabeth said: “We launched ArowAgency as an artist-first company and offering release planning is something we feel is very important. We’re passionate about educating artists and assisting labels, booking agents and other management teams at the most crucial points of a release.”
The new arm will also see ArowAgency offer artists and labels access to tailored social media workshops.
“For an artist, the process of releasing music can be quite overwhelming. We see so many artists who invest time and money into writing and recording a song, only to put it out online and hope for the best. We want to empower artists by educating them on the best ways of releasing their music,” says Tamara.
ArowAgency has appointed JMC Academy student Nicole Lepusic as Manager, Artist Services to oversee the new division.