Just over a week into launching her music career, Georgia Flipo, aka Melbourne artist G Flip is headed to iconic global music industry event SXSW in Austin, TIO can exclusively reveal.
Normally a signpost event for local artists who have made enough noise locally to warrant an overseas expedition, SXSW is a chance to lock in international label and booking deals and showcase all the reasons why your home country already love you.
But G Flip is a prime example of our current music industry, where the release of one single via local youth broadcaster triple j Unearthed can lead to international fervour.
On February 13, G Flip uploaded her track ‘About You’ to triple j Unearthed. The same day, local blog The Interns picked it up. A day later Purple Sneakers and Junkee had published articles about the track. Three days later Pitchfork featured the song as their ‘Best New Track’ and Texas-based blog Gorilla vs. Bear published the video.
The clip now has over 167,000 views on YouTube and was added to the YouTube ‘New Music This Week’ playlist, which has 99 million subscribers.
Back on Unearthed, ‘About You’ clocked over 2,000 plays in a week, and her profile received over 15,000 visits. According to the ABC, the visits are from 73 countries, including Lithuania, Madagascar, Qatar, Nepal, French Polynesia and Uganda.