It’s been just under three months since Mirror Music Group Director Kurt Bailey launched Mirror Records, inking deals with up-and-coming Aussie musicians Sloan Peterson and Ric Rufio, and beefing up its already impressive stable of artists: Gang Of Youths, Middle Kids, Brightness, Fountaineer and Clea.

Now, the Australian label has locked in a worldwide distribution deal with global independent digital distributor and services provider Believe.

Through Believe Distribution Services, the deal will see Mirror’s management and label roster benefit from Believe’s distribution technology and analytics team.

In fact, with a team of 400 international digital music industry experts operating out of 35 offices around the world, Believe’s extensive global network is expected to drastically develop the reach and visibility of Mirror’s artists internationally.

Mick Tarbuk, Country Manager AUNZ at Believe said:

“We are very excited to be partnering up with such a well-respected management company and now newly formed record label. Kurt has some of the best ears in the country – we look forward to working together nurturing some of the finest talent Australia has to offer.”

Kurt Bailey, Director of Mirror Records comments:

“I’m thrilled to be partnering with Believe. They have intelligent staff, innovative systems and a profound approach to digital technology, which is extremely beneficial for our label as we continue building strong global careers for our artists.”

Believe launched in Australia in January 2016 with former Shock Records Label Director Mick Tarbuk at the helm. With the ambition to offer a full range of services to independent artists and labels in Australia, Believe is already helping to grow contemporary Australian music globally.

Believe is now the digital distribution home to a stellar roster of local music companies, including, Future Classic, DRM (NZ), Unified, Woodes, HopeStreet Recordings and Bedlam Records.

They join its growing global roster, which includes: Hospital Records, Tru Thoughts, One Little Indian, World Circuit, Skint Records, Nettwerk Records, Xtra Mile Recordings, Scorpio Music, Halidon, Chinese Man Records, Nowadays Records, Delicieuse Records, Prime Direct, Southern Record Distribution, Naive and Kitsune.