Just when artists thought it couldn’t get any harder (re: costly) to reach their audience on social media, Facebook‘s new update is set to change the game again.
In another update to its algorithm – the one that changes more often than Tay Swift’s music direction – Facebook says it is “testing two separate feeds, one as a dedicated space with posts from friends and family and another as a dedicated space for posts from Pages.”
Essentially, the social giant is removing content from any Business Page from its main feed – that’s artists, brands, and even media like us.
The kicker? Artists’ posts will exist in a new feed called the “Explore Feed”, meant for discovery. It’s aptly named too, a expedition into the hidden depths of the sidebar on desktop will take you there, or if you’re on mobile, it’s in the “Explore” tab on the iOS app.
While Facebook has been testing the update in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia, it’s adamant it won’t be rolling the update out globally yet.
Facebook exec Adam Mosseri, who oversees News Feed, said on Twitter:
“Most ranking changes are tested for days or weeks, but given how significant a change this is we’ll likely run it for months.”
Some publishers are already up in arms (see a few examples below), calling the move “death to small businesses“.