For the last decade, one of the most well-known names in the Aussie music industry has been that of Falcona, an agency that has worked with some of the best and brightest names on the scene today.

Later this month, Falcona are set to hold an extra special 10th birthday celebration in Melbourne.

Taking place at The Wool Store in Footscray, huge names like DMA’S, Hot Dub Time Machine, Paces, GRAACE, and Running Touch are all set to perform, showcasing the immense talent present on the Falcona roster.

However, it’s not every day that a booking agency of Falcona’s level gets to turn double digits. Rather, it takes hard work, integrity, and the desire and motivation to achieve the goals you set out to accomplish.

With Falcona’s 10th birthday celebrations just a matter of weeks away, Joel Siviour sat down with us to share his five pieces of advice for aspiring music business entrepreneurs.

If you’re already in the music industry, or looking to make inroads in order to revolutionise the business, then this sage advice might be exactly the sort of thing you need to help make yourself a leading figure in the industry.

Joel Siviour’s five pieces of advice for aspiring music business entrepreneurs

1. What’s your angle?

Especially when you’re starting out, you can’t be everything to everyone… So why not focus in on a speciality for your roster and be the go-to person for that niche.