41 years after it was first released as a single from their landmark album Rumours, Fleetwood Mac’s ‘Dreams’ is back on the US charts thanks to the runaway success of a Twitter meme.
As Billboard notes, ‘Dreams’ has entered the Billboard Hot Rock Songs chart at #14 thanks to a meme that was posted on Twitter on March 22nd.
The meme, which has been retweeted 131,546 times and liked 311,138 at the time of writing, consists of a 38-second video of a dance team moving to the tune. “Fleetwood Mac’s music is so boring, you can’t even dance to it,” the caption reads, accompanied by the counter argument, “Me, an intellectual.”
“Fleetwood Mac’s music is so boring, you can’t even dance to it”
Me, an intellectual: pic.twitter.com/2QmrFycHy2
— i m m i g r ❀ n t (@bottledfleet) March 22, 2018
Billboard notes that the widespread popularity of the Tweet has seen ‘Dreams’ receive a 36% surge in download sales for the last week, while also picking up 1.9 million on-demand streams, which itself was an increase of 24%.