Frontier Touring and Chugg Entertainment join forces

20 years since the promoter giants parted ways from under the Frontier banner in 1999, Michael Gudinski and Michael Chugg have announced an exclusive joint venture arrangement.

The joint venture will see Frontier Touring and Chugg Entertainment join forces as co-promoters on all Chugg Entertainment tours, effective from April 1.

The venture means Frontier Touring and the Mushroom Group will both benefit from each other’s specialised areas. Frontier will also join Chugg Entertainment and Potts Entertainment as a partner in CMC Rocks QLD.  

Meanwhile, Frontier and the Mushroom Group offer Chugg a world class level of resources and opportunities that will allow a greater platform for business growth and development.

Frontier Touring and Chugg Entertainment both secured Top 20 spots in the 2018 Billboard End Of Year Top Promoters Chart, with global positions of #3 and #16 respectively.

Susan Heymann will continue as Managing Director of Chugg Entertainment, reporting to Michael Gudinski and Michael Chugg on all Frontier/Chugg Entertainment joint ventures.

Michael Gudinski said:

“Michael and I have been in and out of business together for almost half a century and we’ve both seen a lot change in that time.  There’s no doubt that live touring in Australasia is undergoing its biggest transition ever and we’re both equally passionate about ensuring we continue to set the bar for touring down under.

“Chuggi and Susan have built a great team that punches above their weight and I’m excited about what the Chugg and Frontier teams can achieve together.”

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Michael Chugg, Executive Chairman, Chugg Entertainment said:

“Chugg Entertainment has had an incredible run of late and it’s the perfect time for us to take this step to strengthen our place in the market and keep growing while the industry changes and evolves. Michael and I share so much history and so many stories, it feels right for us to move forward into the future with Frontier Touring. We both love to wind it up and fight the good fight, we’re going to be louder and prouder together. Look out!”

Susan Heymann, Managing Director, Chugg Entertainment said:

“Frontier Touring has established itself as one of the most powerful promoters in the world and has a proven track record of delivering successful tours, time and again. With all that knowledge and experience, as well as the other music businesses in the Mushroom Group to lean on and collaborate with, I’m excited to see what the Chugg Entertainment and Frontier Touring teams can accomplish together.”

This article originally appeared on The Industry Observer, which is now part of The Music Network.