Gene Simmons has taken aim at music fans, calling them “villains”, and citing their refusal to buy music as the downfall of the music industry.

Early last year, Gene Simmons refuted the idea that KISS were planning to make another record, claiming that file sharing is killing the industry.

“That’s less of an incentive, because downloading and file sharing. People have convinced themselves they don’t wanna pay for stuff,” he said. “And last time I checked, KISS is not a charity. We’re philanthropic, but I’ll be the one that decides how much I give and where.”

“Make a distinction between commerce and philanthropy. So the idea of doing another KISS record, unless and if there’s a financial model that works, personally I’m not interested in it.”

Now, the KISS bassist has again hit back at music piracy, putting the finger of blame squarely on fans.

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Speaking in Adelaide as part of his Vault Experience last month (via Ultimate-Guitar), Simmons discussed the high price of his $2,000 box -set, The Vault.

“Record companies really don’t exist anymore. People don’t buy stuff. And I refuse to be held up by the iCloud and the popcorn fart technology of today,” he explained. “And there are no more record stores anyway. And this is a very expensive item to do.”