Good Manners, the Melbourne-based boutique music company, has launched a creative services agency, Here For Good.

The new division will play in the space between artists and media branding opportunities and remains part of the Good Manners family, co-founder Hugh McClure tells TIO.

Unveiled this week, Here For Good will unlock opportunities for artists through a slew of campaigns, from publicity to brand partnerships, content creation, consulting and more, explains McClure, and will have an “emphasis on international growth and creativity,” according to a statement announcing the new venture.

HFG logo
HFG logo

Initial projects have included holistic marketing and publicity campaigns for Kllo’s debut record Backwater and for Lucianblomkamp’s his three-part album Sick of What I Don’t Understand.

Established back in 2014 as a music management agency, Good Manners boasts a management roster that currently includes Kllo, Lucianblomkamp, Two People and Eliott.

In those five years, business has “grown significantly,” reads a statement, and Good Manners has expanded into new activities, including a record label and publicity business, while ramping up its live and touring interests.

Over time, Good Manners has worked with the likes of Sampa the Great, Metronomy, Ólafur Arnalds and Genesis Owusu, and collaborated with a range of brands, such as Hennessy, Melbourne Music Week and i-D.