It’s been six years now since the world was introduced to Gotye’s ‘Somebody I Used To Know’. The track, which featured New Zealand singer Kimbra, was an international success, winning Gotye ARIA, APRA, and Grammy awards, but to date, it hasn’t earned Gotye a cent in YouTube royalties.
In a recent interview with news.com.au, the Melbourne musician revealed that he has never monetised his YouTube channel, and has therefore missed out on potentially millions of dollars in ad revenue.
“I’m not interested in selling my music,” Gotye, whose real name is Wally De Backer, said. “That’s the reason I don’t put ads on my YouTube channel, which seems strange to people in today’s climate, but that is a decision you can make. I’m like that with all my music. I generally never want to sync my music for products.”
“Ads are calling for our attention anywhere we turn in the world. If you can do something you care about and that other people care about and keep it out that world that feels like it’s all about ‘hey buy this stuff’ then that’s a good thing.”
“I don’t mind syncing my music with creative projects like TV or film,” Gotye said. “I’ve got my own set of rules I made, if a student film wants to use my film I say yes across the board, there’s no money involved. If someone wants to use it commercially I look at what the budget is and the creativity of the project.”