Hanson are currently in the midst of announcing their 25 year celebrations, which also time out nicely with the 20th anniversary of their breakthrough album Middle Of Nowhere.
Despite achieving massive success in 1997 during their teen years, Hanson never fell for the industry traps that saw the majority of their peers – especially ones aimed at the same, seemingly fickle pre-teen audience (call Hanson fans anything, but ‘fickle’ certainly never applied) – achieve a quick rush of success before finding themselves washed up and on the wrong side of 30.
Most of this is due to a workmanlike attitude which valued building a career and a sustainable fanbase over any quick MTV-driven fame.
Spin caught up with the band this week at SXSW, and in a career-spanning career interview, Hanson bemoan the way in which the music industry dropped the ball and let the technology giants call the shots. (It is worth pointing out that Sony are also tech giants, however they at least operated a label). Hanson first came to SXSW in 1994, and 23 years later, they use it as an example of the corporate rot that has set in.
You have no complaints?
Taylor: Oh, we have tons of complaints. We’re grateful for what we have. But you wanna talk about the industry, about artists—there’s a thousand things we’re not happy about. Let’s talk about something that’s a challenge, and I don’t want to go on a diatribe, but something that we all need to look at as artists and creators in this industry. The first night we were here, we went from the Pandora party, to the Apple Music party, to the YouTube party. It’s like, where is the music business?