Last year, The Brag Media’s meme page ‘Good morning to everyone except‘ was started.
The concept – while simple, went super viral with Australian Gen-Zers. The page uses the template of “Good morning to everyone except…” followed by a popular and current issue. The satirical events the page ‘hosts’ garnered national media attention, and the page itself is growing by more than 5,000 fans a week.
One in particular, Leave a poo on Gladys Berejiklian’s doorstep, gained huge traction. We’re talking over 14k event ‘attendees’, and 478k people reached. Oh, and the New South Wales Police Force team at the lovely Premier’s door-step.
The Australian music industry was reeling, after the New South Wales State Government, led by Gladys Berejiklian, introduced harsh new impositions. The Brag team started the satirical event after recognising those notorious new festivals policies. The policies target 14 NSW festivals which have been deemed “high risk”.
Mountain Sounds Festival closed down following this, and it looks as though other festivals are to follow suit.
The event description stated that attendees should “leave a poo at Gladys’ doorstep since she’s been so shit lately.”
Without any paid advertising, the page managed to crack over 5,000 responses overnight. Audiences engaged with the event through their own satirical posts, with some gaining hundreds of likes and shares. People embraced their “shitty” Premier through some top-quality memes.