On September 20, Give A Home, the global concert series presented by Sofar Sounds, Vice and Amnesty International, will see acts like The National, Jessie Ware, Kate Tempest and Jack Garratt perform simultaneously at secret venues around the world.

The movement has been in the works for some time but as TIO found out, Ian James, Managing Director of Mushroom Music Publishing, played a role in its genesis.

Speaking to TIO over the phone, James said the idea stemmed from a charity concert series called Passport: Back To The Bars, founded by UK music exec Stephen Budd. Budd is also the founder of NH7 Weekender and OneFest festivals, and a Music Managers Forum (MMF) board member.

The Passport project, which launched in the UK in 2004, employed a ‘Text Message Lottery’ where the public paid £1.50 to text in to get their ‘name in the hat’ to win a pair of entries to an artist’s show.

Passport received three runs in 2004, 2015 and 2016 and saw concerts from the likes of The Cure, Coldplay, Amy Winehouse and Duran Duran raise millions for the charity War Child. In fact, the 2015 run raised £750,000 pound in one day.

During a lunch in London, James and Budd fleshed out the idea for Give A Home, where just like Passport, the entry system meant earnings were limitless.

As Budd got to work sourcing infrastructure and sponsorship partners from London, James used his own contacts to create a ‘money can’t buy experience’ in Sydney.