When it approaches the time of releasing your audio creations to the world, whether that’s in the form of a single or album, one of the best ways to generate interest with your preferred audience is to write a press release.

This will go to blogs, websites, and music publications to tell them all about your upcoming releases, tempting them to explore and engage with you, thus furthering your reach. However, like all forms of content, there’s a good way to write a press release, and there’s a bad way.

We’re going to explore the best way, and teach you everything you need to know to get the best results.

Is a Press Release Even Necessary?

The first thing you’re going to want to ask yourself is whether it’s worth spending your time on writing a press release. You don’t need to write one of everything that goes on within your band or group.

Typically, releases are used to talk about upcoming album launches, pending tours or concerts, or new label signings. If it’s not newsworthy, you probably won’t need to write a press release.

Start Strong

Consider how many musical groups or artists there are out in the world, and now consider how many press releases are sent to relevant publications. Yeah, there’s a lot. This means reporters don’t have a lot of time to read each release.