The good news for the industry: If you’re online, there’s a strong chance you’re consuming licensed music. The bad: piracy and the “value gap” are persistent problems.
Recorded music has never been consumed by more people, more often than it is right now, the IFPI illustrates in its newly-published Music Consumer Insight Report.
It’s a fairly positive state-of-the-market piece, and at just 12 pages, loaded with graphs and data, it’s an easy read.
The study, based on research conducted with Internet users predominantly aged 16–64 in 13 of the world’s leading music markets, including Australia, found that 96% of respondents stream licensed music, a figure which rises to 98% among 16-24s. And the next generation is tuning in.
The global trade association found that 85% of 13-15 year olds are streaming music.
“Young fans,” says IFPI CEO Frances Moore, are “showing high levels of engagement with music. Despite having enormous amounts of media content competing for their time and attention, they are taking music to their hearts and recognising its value. As they emerge as the next generation of music fans this is an encouraging sign.”
We’re also addicted to our devices. Nearly 60% of music consumed in Australia was delivered by smartphones, up from 52% last year. Mexico leads the pack at nearly 91% while Japan, surprisingly, brings up the tail at just 44%.