Those thousands of men and women who work in the background, often unseen, to get the shows on the road now have a new, national advocacy organisation.

Established by veteran live professionals Howard Freeman and Tony Moran and launched today (Oct. 28), CrewCare’s objective is to improve the care for all workers in the production and allied industries, and their loved ones.

“It’s been a long time coming,” Moran tells TIO. “There’s a myriad of things we’d like to tackle. Recognition is a big one. They are often overlooked. If (crew) had a little more recognition it’d go a long way to their self-esteem as well and avoid a lot of the issues they’re presenting.”

Because of this lack of recognition, notes Moran, “people don’t recognise what a crew guy is. They refer to them as roadies, a lot of them don’t like that because it has connotations of a long- haired lout on drugs who can only push black boxes.

“They’re a bunch of creatives and their technical skills are through the roof. Because people don’t understand what a crew guy does, it’s very hard for them to equate how that guy could work in another industry.”

Australia’s billion-dollar live entertainment industry is built on the backs of roughly 2,000 support crew, many of whom work difficult hours and are rarely seen or heard.

Their blood, sweat and toil was brought into focus in Stuart Coupe’s Roadies – the Secret History of Australian Rock’n’Roll, released last year via Hachette Australia.