Inertia Music and [PIAS] Australia have promoted a string of key staffers within the indie group’s Label Services, Marketing and A&R teams.

Leading the changes is Director of Label Services Yvonne Cho, who rises to General Manager – Label Services & Distribution, reporting to Inertia Music and [PIAS] Australia Managing Director, Colin Daniels.

“Yvonne continues to demonstrate her exceptional leadership skills navigating our industry challenges during COVID,” comments Daniels.

“As a senior executive Yvonne’s contribution to the strategy and operation of Inertia has been instrumental in our growth. I look forward to working even closer with Yvonne as we continue to provide best in class services for our artists and label partner.”

Yvonne Cho

Also, Digital Strategy Manager Cameron Walsh is tapped to lead the label services team and oversee management of Inertia Music & [Integral] label services clients and their releases.

In his new role as Director of Label Services, Walsh reports to Cho.

Walsh “brings a unique mix of experience, musical obsession and a commitment to results every day of the week,” comments Cho. Under his leadership, comments Cho, “I’m looking forward to witnessing the team reach new heights in their work for our partners.”

Cameron Walsh

The team includes recently-promoted Marketing Manager Fiona Priddey, Label Managers Brendan O’Keeffe and Joshua Gibbs, and Digital Manager Vanessa Bartel.

The promotions keep coming, as A&R and Label Group Coordinator Sophie Brown rises to A&R and Marketing Manager – [PIAS] Australia, reporting to Head of Marketing Mari Stuart.

Sophie Brown


Meanwhile, [PIAS] Australia’s Label Group recently welcomed Promotions Manager Liz Ansley.

“I’m so excited for the future of our Label Group with the addition of Liz and promotion of Sophie, both of whom exemplify the passion for music and dedication to our artists that [PIAS] Australia is all about,” comments Stuart. “Watch this space.”

Liz Ansley

In addition, Sales Account Manager Phoebe Kwan will assume Janine Rankin’s Product Operations Manager duties when Rankin takes Maternity Leave at the end of the month.

Inertia continues to grow, as the company hits the recruitment trail for a Label Group Coordinator and Sales Account Manager, both based in Sydney.

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Phoebe Kwan


The incoming Label Group Coordinator will be expected to assist in the research, delivery and amplification of all [PIAS] Australia’s repertoire, while the Sales Account Manager is a nine-month contract role, providing outstanding sales and customer support to the business’ physical retail customers with a focus on independent record stores.

Back in April, Inertia Music was rebranded to [PIAS] Australia, a fraction over four years after the business changed hands.

Founded in March 2000 by Ashley Sellers and the late Justin Cosby as a cutting-edge label and a distributor of fine tunes from overseas, Inertia expanded as it matured by offering a suite of services to artists and labels across sales, marketing, publicity, touring and merchandise.

[PIAS] (or Play It Again Sam Group) was established in Belgium in 1983 by Kenny Gates and Michel Lambot and grew into one of Europe’s leading independent music groups.

[PIAS] made its move into Australia when it acquired Inertia Music in a deal that took effect on April 1, 2017.

Today, the enlarged business is one of of the top four independent music companies by revenue in these parts.