As the local industry fights for an Australian music quota across streaming platforms like Spotify and Apple Music, the international industry is still fairly new to the idea.

While jurisdictions around the world review copyright models to support local content, and as music contributes even more to economies each year, Australian artists and industry figures are calling for a benchmark for local music on streaming services.

APRA AMCOS CEO Dean Ormston was of the linchpins behind the submission made to the Federal Government. In his statement regarding the Senate Inquiry, he said a creative approach is being discussed:

“We’re in conversations with music streaming services around the concept of benchmarking locally-curated playlists to ensure there is always an opportunity for Australian music to be heard and discovered by local audiences and mitigate the risk of foreign artists unfairly dominating local charts,” Ormston said.

Late last week, when 150 global music industry figures gathered at FastForward Amsterdam to discuss some critical issues affecting its sector, a panel of delegates from South Africa, the US and the UK weighed in on local content quotas for streaming services.

Catherine Lückhoff, CIO at Swipe iX agreed there should be some form of benchmark:

“We try to do the same thing at the South African Broadcasting Association,” she said onstage at the Muziekgebouw aan ‘t IJ.