Whether it comes to an unknown act or a global superstar, one constant remains: there’s always more than meets the eye.

The Industry Observer Awards is an all-new event taking place at the Sydney Cricket Ground on Tuesday, March 27, 2018.

Judged by a jury from the music industry, the Australasia-focused ceremony will recognise those that stand behind the artists and celebrate their genius, dedication and creativity.

The awards will celebrate the best in the Australian music industry, and will properly represent the independent and major sectors.

The TIO Awards 2018 categories:

Manager of the Year

Record Label A&R of the Year

Publisher A&R of the Year

Marketing Manager/Director of the Year

Publicist of the Year

Booking Agent of the Year

Radio Host of the Year

Community Radio Host of the Year

The Industry Impact Award

Executive of the Year

Industry Tweet of the Year

Guardian of the Year (Recognising mums, dads and guardians of musicians)

Festival of the Year

Boutique Festival of the Year

Music Lawyer of the Year

Music Retailer of the Year

Each category will have seven judges to ensure all nominations are fairly considered and completely objective.

Shortlisting for each award will be decided by a jury comprised of Seventh Street Media’s CEO and Managing Editor, as well as a number of representatives from key music industry bodies, to be announced when nominations open on January 10.