The launch of Spotify’s songwriter-focused initiative Secret Genius today is set to celebrate the behind-the-scenes rights holders who it has largely been at war with in recent months.
It comprises an Ambassador Program, where 13 songwriters from around the world will host workshops to collaboratively create music. Titled Songshop, the program received a pilot in London this year, and is similar to APRA AMCOS’ annual SongHubs initiative.
It will also see the listing of playlists on Spotify that compile the ambassadors’ hit songs, as well as podcasts where songwriters will deep dive into their works to reveal the secrets of the writing process. describe how some of their well-known songs were made.
Later this year Secret Genius will host an award show where music industry figures will vote to honour songwriters, producers and publishers. The event will consist of nomination categories, presenters and performers.
Australia’s own Alex Hope is participating in the inaugural Secret Genius program. The songwriter behind tracks from Troye Sivan, Tina Arena and Guy Sebastian will be joined by Canada’s Boi1da (Rihanna, Drake), Sweden’s Noonie Bao (Zedd, Alessia Cara) and US writer Starrah (Halsey, Nicki Minaj). See the full list below.