He freaked out geek-universe when he helmed Star Wars and Star Trek projects. And he abandoned us with his perplexing, breakthrough series Lost.

J.J. Abrams loves to surprise, and he’s done just that with news of his latest journey… into the music business.

The movie maker’s production company Bad Robot has launched an indie recording label, Loud Robot.
Nope, this isn’t an early draft for the next Cloverfield chapter. According to The Hollywood Reporter, which broke the story, the new label will partner with Capitol Music Group and will have the opportunity to place original music in Bad Robot’s film, television shows and games.

The new enterprise will operate independently with funding from Capitol, which will provide its extensive resources and plug it into its worldwide distribution network.

Loud Robot will focus on short-term collaborations to release original music, with a view to tapping emerging and established artists through “traditional A&R methods,” THR reports. In short, it’ll operate just like a new label within a huge machine.

J.J. Abrams
J.J. Abrams

Running the show as co-general managers are industry veterans McKee Floyd (former head of marketing at Glassnote Entertainment Group) and Nicky Berger (founder of Berger Management co-founder of Fort William Artist Management), whiile Bad Robot’s music supervisor and head of music division Charles Scott will come on board in a key position. All report to president and COO Brian Weinstein.

As for signings, that’s locked away as another Abrams secret. The label doesn’t appear to have a live website (turns out, the domain LoudRobot.com is still up for grabs). Abrams is currently co-writing and directing Star Wars: Episode IX, which has been pushed back for a Dec. 20, 2019 release.