Jaxsta and Merlin have struck a deal.
Less than a month after launching a public beta version, Jaxsta has entered into a commercial data access agreement with Merlin, the independents’ digital music agency.
What that means is Merlin’s 800 members, which represents tens of thousands of record labels from 63 countries, have a direct pipeline to feed data into the Jaxsta platform. This, in turn, will improve its accuracy as the go-to resource for all things music-related.
The pact is nothing less than a “dream come true” for Jaxsta’s CEO Jacqui Louez Schoorl, who has guided the project since inception.
“We are very excited to announce this important partnership with Merlin,” she says in a statement announcing the pact.
“The independent music industry has supported our journey from the beginning, and we have been proud to support independent music through a myriad of initiatives including our memberships with A2IM, AIM and AIR. To be able to represent the wider community via a partnership with Merlin is a dream come true.”
Charles Caldas, the Australian-born CEO of Merlin added, “Delivering accurate and transparent data reporting is of crucial importance both to Merlin and our growing global membership of independent labels and distributors.