Rapper Joyner Lucas has accused high-profile digital marketing strategist Karen Civil of stealing $60,000 from him after hiring her as a consultant.
Lucas took to Twitter to claim that Civil allegedly never followed through with handling his branding and marketing in 2014 after he had already paid USD $60k for her services.
“I was desperate for help and you knew that. After you was paid you went ghost and didn’t expect me to pop. Here I am,” he wrote in a tweet with an attached memo.
“After you got the money paid up front, you stopped answering my calls & every time I hit you, you answered the phone with a attitude like I was messing up your day. I sent you hella messages pleading with you to do your job becuz my back was against the wall. You took advantage.”
Lucas continued on to claim that Civil’s alleged theft left him struggling financially as he was preparing to welcome his first child.
“Smh I was broke and down on my last leg bruh,” he tweeted.
“That 60k was literally my last effort to help me get on and you stole that from me when my son was born. The media protects you but wrong is wrong. At this time I had like 5k followers.”
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Lucas revealed he initially called out Civil on Twitter back in 2016, but his comments didn’t receive much traction due to him being less well-known at the time.
He went on to further accuse Civil of ordering him to delete his 2016 accusatory tweets and issue an apology for them.
“After I spoke up, you had your peoples hit me directly and you tried to threaten me and then tried to make me write this fake ass apology and make myself look crazy to the public eye,” he wrote, alongside an image of an alleged text exchange between Civil and his team.
Civil, who has previously worked with artists including Lil Wayne and Nipsey Hussle, issued a lengthy statement to Baller Alert in the wake of Lucas’ allegations.
“It’s easy for him to make broad statements when you aren’t familiar with the backend of business especially Marketing,” she wrote.
“Subcontractors were paid including Ravenel Agency, PR, and local Reps (mix show/radio). All parties contracted out on his behalf to execute were paid from the overall budget allotted. When he expressed his unhappiness about not getting VIP access to a NY NBA2K event because he arrived 2 ½ hours prior to the time he was given. Him not being able to reach me the following day during a scheduled personal vacation cause him to be irate.”
Civil’s statement continued: “His MGMT called me to rectifying the situation after Joyner made his first tweet claims in which I responded we can happily move forward after a public apology was made since he used that same platform to lie about funds being taken from him. I recorded the call just for future circumstances like this. Unfortunately 6 years later, he’s now utilizing a separate disagreement moment to amplify and create a social momentum around himself. He and I both had separate conversations with Charlamagne this morning where he passed on his phone number so we can have a discussion directly, but instead he took to social.”
“Nothing was stolen or taken from Joyner Lucas. Unfortunately, certain artist are under the impression they have 24/7 access to you. That’s not feasible or possible. All work done on his behalf were fulfilled. Subcontractor invoices were made & sent to MGMT Sean MacDonald of Dead Silence CEO. Which my team also kept records for.”
Lucas promptly reshared an image of Civil’s statement on Twitter, writing: “All parties contracted out on your behalf to execute were paid from the budget allotted”… Execute what?? What did you execute?.”
“All work done on his behalf was filed for full transparency”..what work was done!? What did u do? Show me. help me understand. You WENT ON VACATION!”
Read the initial tweet from Joyner Lucas accusing Karen Civil of theft:
My son was on the way and you stole 60k from me before I got in the game @KarenCivil . I hired you as a consultant and below attached was the memo you sent me. I was desperate for help and you knew that. After you was paid you went ghost and didn’t expect me to pop. 😈 here I am pic.twitter.com/4JcBDfYOe7
— Joyner Lucas (@JoynerLucas) September 18, 2021