Kobalt Music will fasttrack the exploitation of its catalogue in China through a strategic deal with NetEase.

Under the new pact, NetEase Cloud Music, which claims to be the market’s fastest growing music platform, will license and distribute the 600,000-plus songs catalogues of Kobalt Publishing and AWAL Recording.

Also, NetEase will be the sub-licensor of Kobalt and AWAL’s content in China and Kobalt’s global collection society AMRA will work with its new partner to digitally process royalties for clients.

For Kobalt, the doors to the world’s most populous market now swing wide open – a key objective for the independent music group, which views China as the “next great land of opportunity.” While for NetEase, the platform gets access to a prestigious (and considerable) library of publishing and master catalogs, which include the works of Paul McCartney (MPL) and Max Martin (MXM).

NetEase Cloud Music, which launched in April 2013 and today boasts more than 400 million users, will also have access to tracks recorded by Australian acts Gotye, Flume and Crowded House, and a wealth of big-name internationals from Miles Davis, to Fleetwood Mac, Foo Fighters, Zayn Malik, Maroon 5, Pet Shop Boys, Elvis Presley, Ed Sheeran, Skrillex and others.

The arrangement will also cover well-known tunes from Asian artists such as A-Lin, Jolin Tsai, Wanting Qu, Jane Zhang, and Bibi Zhou, as well as including the catalog of EKKO Music Rights; Big Bang, EXO, F(X), Girls’ Generation, Shinee and Super Junior.