Global promoter giant Live Nation has acquired a majority stake in Austin, Texas promoter ScoreMore Shows.

ScoreMore, which produces more than 200 concerts per year, is also behind touring festivals like JMBLYA – which toured Young Thug, Migo and J. Cole in Dallas, Austin and Houston this year – as well as Neon Desert Music Festival (At The Drive In, Gucci Mane).

It’s also launching J. Cole’s music festival Dreamville in his home state of North Carolina on September 15, in partnership with his Dreamville Records. While no acts have been announced as yet, J.Cole’s Cole’s manager and president of Dreamville Records Ibrahim ‘Ib’ Hamad, said fans can expect a mix of “local acts, label signees from Dreamville and contemporary stars”.

According to Billboard, ScoreMore events moved over 180,000 tickets and accrued US$15 million in gross revenue in 2017.

ScoreMore was founded in 2010, kicking off with intimate club shows and growing to host giant festivals; it now does both.

Co-founder Sascha Stone said he and fellow founder Claire Bogle started the company as teenagers: