Live Performance Australia and Choice welcomed the ACCC’s launch of legal action against Viagogo as the consumer advocacy group readies the publication of its own findings into the secondary ticketing space.

The ACCC on Monday said it initiated proceedings in the Federal Court against the Switzerland-based Viagogo alleging it breached consumer law when reselling ticketing from May 1, 2017 to June 26, 2017.

The competition watchdog claims Viagogo made false or misleading representations and engaged in misleading or deceptive conduct with the price of tickets on its online platform by failing to disclose substantial fees. In this year alone, the ACCC has received 473 contacts about Viagogo from Australian consumers.

“We welcome the ACCC’s announcement yesterday and also the warning from the consumer agency,” Evelyn Richardson, CEO of Live Performance Australia, tells TIO.

“The ACCC sent a very clear message to the resale ticketing platforms that they’ve got to comply with Australian consumer laws and we think that’s really important and we support that.” The trade body recently published its Safe Tix Guide for consumers because, as Richardson notes, “the most people are informed, the more they can make choices which ensure they don’t get ripped off.”

A spokesperson for Choice applauded the ACCC’s big play but says its legal action highlights the need for urgent reform in the ticket resale space.