Mac DeMarco, the Canadian indie singer-songwriter, producer, poet and renowned chill dude, can now add “label chief” to his resume.

DeMarco has launched Mac’s Record Label, distributed via Caroline globally and branded with a happy-go-lucky smiley-face logo.

It’s a good news story for the team at Caroline Australia, which has handled the lion’s share of his catalogue via Spunk Records. “It’s great to have him back in the fold,” says a Caroline rep. Caroline’s local affiliate is headquartered in Melbourne with an office in Sydney, which deals with PR and promotions.

Mac’s Record Label

Announcing the news this morning, the slacker-rock champ had this to say, “Hi, it’s Mac. We’re starting a record label; it’s called ‘Mac’s Record Label.’ My friend Jen who plays drums in The Courtneys gave me the name. Also there are more shows.”

Elsewhere on the Mac front, DeMarco has announced his first ever solo trek, the Purple Bobcat Next to River Tour, which will take him across the U.S. through November and early December. This follows a tour of the U.S., U.K. and Europe, which kicks off this Friday (Aug. 10) with a date at San Francisco’s Outside Lands and will take in some of the grandest U.S. venue’s he’s ever played, from the Hollywood Palladium to Red Rocks Ampitheatre, Central Park SummerStage and more.

DeMarco has pledged to donate $1 from every ticket sold to local Girls Rock Camps to help with their work in empowering girls, trans and gender-diverse young people through music education and mentorship, through a partnership with Plus1.

Earlier this year, DeMarco charmed his way across Australia with a slot on the touring Laneway festival bill, with a handful of sideshows in Sydney and Melbourne. His third full-length album, the critically-praised, downtempo This Old Dog, dropped in 2017 through Captured Tracks / Remote Control with distribution via Rocket.

Check out Mac’s website for more.