COMMENT

This is not another ‘Facebook is dead’ article.

Facebook isn’t dead – it’s just shifted from a traditional social media platform to a tremendously powerful digital marketing tool. It’s changed – I believe for the better – but it’s certainly not dead.

If you miss the old Kanye Facebook, however, I have great news for you: your MailChimp account is exactly what you miss about Facebook, only much better.

Right now, most bands are sending out a newsletter once a month at most, and they look more or less like press releases asking their fans to buy something.

But artists need to stop thinking of their newsletter like a spam blast, and start treating it like a social media account. That means, artist managers and record labels, keep your hands off. And to artists: start taking control of your subscribers!

Think about it like this.

Most people miss Facebook for the organic reach it once gave them, but they love it for its flexibility in the content you can share and the mass of data it gives you. The social media platforms that give you the most organic reach, like Twitter and Instagram, are generally less flexible and share less data.

So, has the penny dropped yet?

Your newsletter gives you 100% organic reach, and gives you far richer data than Facebook does. It’s what you miss about Facebook, only better.