Leading independent Australasian ticketing company Moshtix has launched a novel feature which connects Facebook Messenger users with live events.
The so-called “MoshMessenger” Facebook chat bot is pitched as a first for the local ticketing market and was unveiled Monday, on the eve of the annual Bigsound summit in Brisbane.
Moshtix, owned and run by its CEO Harley Evans, will present the new bot during a party Wednesday afternoon at Bigsound.
Messenger is a formidable platform in terms of scale. Earlier this year, Facebook revealed 1.5 billion people use its messaging app and platform around the globe each month, up from 1.3 billion reported just six months earlier. According to the social media giant, more than 13 million Australians are plugged in with Messenger, a figure that represents more than half the country’s population, and 80 percent of its smartphone users.
To play with the new software, just launch the Messenger app and find Moshtix in the search bar. An introductory message pops up, and a series of click-through options invites you to search for events or jump in for customer support.
After a ticket purchase, the bot can deliver the goods directly to a Facebook Messenger account which, according to Moshtix, is designed to save customers having to print or find tickets or dig them out of junk folders. And importantly, those tickets can be scanned from a smartphone for entry to the show.