Mushroom Group is launching a brand new record label as part of a remodelling of its Liberation imprint.
Titled Bloodlines, the label will house the iconic heritage acts currently signed to Liberation.
Its impending launch later this year follows the rebranding of Michael Gudinski and Warren Costello’s 15-year-old label Liberation Music to Liberation Records.
The rebrand sees Liberation now exclusively play host to current/younger acts.
Liberation Records is: