It appears that attempts to reduce Internet piracy are working, with a new study from the UK indicating that people are choosing to stream music rather than illegally download it, citing ease of access as the reason.
As Music Week reports, a study conducted by YouGov in the UK has indicated that levels of music piracy are falling, and look set to do so as time goes on.
Responses from those surveyed showed that only 10% people in Britain download musical illegally still, down from 18% back in 2013. Likewise, while 63% of people said that they would likely still be downloading music illegally in five years time, 22% of respondents indicated that they wouldn’t be.
Of course, you might be wondering why exactly this rate of piracy has dropped. Are those old anti-piracy campaigns finally working? Well, sort of.
According to respondents, 36% of people revealed that their decision to stop illegal downloading is due to the difficulty involved in access unverified sources, such as file sharing and BitTorrent sites.
“It is now easier to stream music than to pirate it. And the cost is not prohibitive,” explained one respondent, as the survey revealed that 63% of people who once pirated music have instead moved over to streaming services to fill in the gap.
“While illegal downloads still present a significant challenge to the music industry, there appears to be some light at the end of the tunnel,” explained YouGov’s associate director Justin Marshall.