Iconic pop culture magazine Nylon to end its print edition

Nylon, the influential magazine that has made a name for itself thanks to its coverage of fashion, pop culture, and music, has announced it is set to end their print edition, choosing instead to remain as an online-only magazine.

As Women’s Wear Daily reports, the iconic magazine announced the news on Thursday afternoon, alerting their twelve-person print editorial team that the October edition of the magazine will the be the last in print.

“As a result of the restructure, there will be about one dozen layoffs effective immediately. We would like to thank those employees for their dedication in keeping Nylon continuously ahead of the curve,” Marc Luzzatto, Nylon Media’s executive chairman, said in a statement. “As platforms emerge and change, our voice, content and brand keep getting stronger, as do our array of marketing solutions.”

Women’s Wear Daily also notes that this shift to a digital platform is going to see an increase in attempts to appeal to their predominately female audience by the use of video, spearheaded by their creative agency Nylon Studios.

In a statement, Nylon Media’s president and chief revenue offie, Jamie Elden stated that “Nylon Studios and its hypercreative team have a deep understanding of our Millennial and Gen Z audience, and creates highly impactful integrated campaigns for the industry’s most iconic brands.”

Having been originally founded by a small group of journalists in 1999, rumours of Nylon’s closure have floated around for the last few years. However, the closure of the print edition is the first major change seen by the publication since the closure of Nylon Guys in 2015.

Other publications have taken similar approaches in recent years as well, including Newsweek, Jet, GOOD, Informationweek, and Computerworld. NME was thought to be heading in a similar direction when the famed publication shifted towards free copies in what has ben viewed as a last-ditch effort to be seen as relevant.

This article originally appeared on The Industry Observer, which is now part of The Music Network.