While the vitriol surrounding scalping and the secondary market is at an all-time high, perhaps a reeducation is needed about what a ticket means in the current music industry landscape, and more importantly, what it should mean.

In the below opinion piece, Danny Hannaford, Managing Director at fan-to-fan resale platform Twickets Australia, delves into one of the major issues affecting the music industry right now.

What is a ticket? It might seem like an odd question, but recently, it has been increasingly bandied about amongst the live business across the globe, particularly in reference to the secondary ticketing debate. It is easy to get bogged down in the legal definitions and arguments that discuss commodities versus licences, but broadly, a ticket is the mechanism that allows you to demonstrate your entitlement to access to an event, like a concert, and/or a specific area, like a seat. For too long, industry and fans alike have thought of a ticket like a product that can be traded, just because of its paper tangibility.

When we purchase a straight-up commodity, say an apple, we are free to eat it, sell it or do whatever we so choose with it. However, when we purchase a ticket, we are inherently entering into a contract and agreeing to abide by terms and conditions. Our entitlement to attend our favourite band’s concert is governed by whether or not we follow the small print on the back of our ticket, or at the bottom of a long confirmation email.