Roger Lynch will lead Pandora after the Californian company cleared the decks for another push into the crowded digital music market.

With effect from September 18, Lynch becomes CEO and president of the Internet radio service, and a member of its board of directors, Lynch succeeds Tim Westergren, the founder, CEO and the face of the Pandora brand, who exited in June along with company president Mike Herring and chief marketing officer Nick Bartle as the company shut down its Australasian affiliate, its sole international experiment to date. The service officially shut down on July 31.

Lynch brings with him a CV rammed with digital and streaming experience. He joins from U.S.-based subscription web-TV platform Sling.tv, which he founded in 2015 and currently serves with as CEO. Prior to that, Lynch was executive vice president, Advanced Technologies, for DISH Network and EchoStar Corporations and he served as chairman and CEO of Video Networks International Ltd., a U.K.-based IPTV provider. Earlier, he was president and CEO of Chello Broadband in Amsterdam, Netherlands where he is said to have pioneered the pan-European rollout of consumer broadband services.

Pandora’s chairman, the former EMI executive Roger Faxon, is confident the company landed the right exec to guide the company. “After a thorough and thoughtful search process, we are thrilled to have Roger join us as CEO and a member of our board.”