Pandora presented their first quarter figures yesterday, and — despite spinning things in a positive light, mostly due to a recent $150M cash injection — it would seem that users are moving away from the service.

Listener hours are down from 5.52 billion in first quarter 2016 to 5.21 billion, while ‘Active Listeners’ have also dropped, from 79.4 million to 76.7 million.

Happily for the company, total subscriptions are up from 3.93 million in Q1 2016 to 4.71 million in Q1 2017. The reason for such a sharp uptake, despite ‘Active Listeners’ having dropped may be due to the recent launch of their paid Premium service, which attracted 500,000 trial sign ups, and another 500,000 for the Pandora Plus trial.

With their Premium service only launching three weeks ago, after months spent in Beta mode, it remains to be seen if Pandora can convert these trial users into paying subscribers.

Check out the facts and figures, as presented by Pandora, below.


Listener Hours

Total listener hours were 5.21 billion for the first quarter of 2017, compared to 5.52 billion for the same period of the prior year. “Listener hours were actively managed this quarter to optimize margins in our ad-supported service.”

Active Listeners